Want to reach the biggest possible audience on Instagram? Post
at specific times! Then you can be sure your photos will not disappear among dozens of other posts. What times of day are best for posting on this social network? Let's find out!
When to post photos on Instagram?
If you want to grow your audience on Instagram, pay attention to the times
when you post. The best times of day to post can differ
depending on the day of the week. On each day, users pick up their phones at different times. For example, on Friday and Saturday evenings they tend to be less active than
on Saturday morning or around noon on Sunday. When do experts say you should post on Instagram? Lunchtime is often named as a good time to post, between 11:00
and 13:00, as well as the evening, from 19:00 to 21:00. Many people also browse Instagram between 14:00 and 15:00.
The best times to post on Instagram
The time slots above are general times of day identified by experts. Let's look at them in more detail. Users' behaviour on Instagram shows that the most interactions go to posts published:
- on Mondays between 11:00 and 17:00;
- on Tuesdays around 5:00 and between 9:00 and 18:00;
- on Wednesdays around 5:00, 11:00 and 15:00;
- on Thursdays around 5:00 and 11:00, and between 15:00 and 16:00;
- on Fridays around 5:00 and between 9:00 and 16:00;
- on Saturdays around 11:00;
- on Sundays between 10:00 and 14:00.
Now you know the best time to post a photo on Instagram. But where do these particular times come from? Just look at your own daily routine on each day of the week and the answer becomes obvious. Many people reach for their phone and check social media first thing in the morning, right after waking up. Monday mornings, however, are usually not as calm as other days, so activity on Instagram is much lower then. Lunchtime and late afternoon after work are other moments in the day when we have time to browse social media. On Saturday afternoons we are often busy, but before 12:00 we usually have time for a relaxed coffee and a scroll through Instagram.
Not just the time of day: when to post on Instagram
When posting on Instagram, pay attention not only to the time of day you are active. The day itself matters too. Users behave differently on weekdays, when they go to work or school, than on days off (weekends, holidays and so on). On public holidays, when whole families get together, activity is often much lower than on an ordinary Saturday or Sunday. During summer holidays, some people post dozens of photos and videos from their trips, while others take an "Instagram detox". So it pays to sense which days people will leave their phones alone.