The Instagram market is worth hundreds of millions of dollars, and its value keeps growing. Accounts with tens of thousands of followers seem to have an easy way to earn serious money there. After all, how hard can it be to take a few good photos?
Celebrities promoting products or services is nothing new, but with Instagram anyone can become such a celebrity, without television, talent shows or a YouTube channel.
"Instagram stars", sometimes called Instagram models, easily land partnerships with brands that want to keep growing their customer base. That is how a watch brand ends up in the background of Jessica Mercedes's photo, and Kylie Jenner happens to drink that particular tea for breakfast. The very best on Instagram can charge up to half a million dollars per photo! Even for someone with fewer than 100,000 followers, rates are very high: from a thousand to tens of thousands of złoty per photo.
It is a very convenient way for students to earn money, and a good income for mums running a parenting blog, travellers photographing the world, or athletes who keep motivating others to reach their goals.